Instagram isn't just a place to showcase your artworks to your followers, scroll through your crush's feed and snap latte shots. It is also a huge marketing channel for artists and entrepreneurs alike. In many ways, it's a new replacement for blogs, bringing fans and followers into an Artist's story; generating massive potential for sales and new customers.
So what's the best advice for growing Instagram followers and making conversions from them?
We have found that using the right tags is the most important thing. Try up to 15 different ones each time I post. Always hashtag the word #Art to particularly target your fellow artists across the globe. It helps to pay attention to what time you're posting. We found that 9:00 AM or 6:00 PM are the best for worldwide exposure.
https://www.instagram.com/instaudaipur/ reached 1K followers and celebrated it with a giveaway. Give your followers a little love for their support! They did it a few times and they've all gone quite well. Keep the rules simple: like the post and tag a friend. When people tag their friends, there's a big chance new people will find and follow you.
Focus on Art
Treat your Instagram like a business. Make it a rule to only post art-related images. No Selfies, no pictures of random events in my life, only art! Do share some behind the scenes photos, but always make sure they are about your artwork only.
Find Your Audience
Figure out a theme and stick with it, because consistency is key. Your brand is a reflection of your own unique aesthetic and voice. We've found it also helps to figure out what your audience likes. For example,process shots always get the most attention. People like getting a glimpse behind-the-scenes!
Explore and Like
Don't just use hashtags in your captions, but take advantage of the search section. Look up the same hashtags that you use yourself and and like the hell out of the posts. That way you will be seen in people's activity without much effort. Just make sure you're honest with what you like!
What are your biggest tips for generating sales through Instagram?
Keep it Real
Hashtags. Responding to comments. Tagging @Iamposterguy in the product photo. Also, don't sound like an advertisement when you're writing a caption. We've found that getting personal helps people want your products more. In fact, order my your products in order to take "real life" photos of them. People love to see a product in action!
Have the URL of your store as a clickable link in your profile. Make sure you refer your viewers to that link every time you make a post. People often keep asking for your link if you don't remind them that it already exists!
If I know there is a promotion coming up,try to post or showcase new items in your store to encourage sales.
Mix it Up
Respect my followers, so don't bombard them with posts of things to buy. Try to have at least five interesting posts for every one image that encourages a purchase.
One is more likely to buy something online if you see customer pictures of it and a lot of other people are the same. Purchase your own products from www.posterguy.in and upload photos of them. Make sure to arrange the shot very carefully, and try to show the exact color and texture of the item.
Do you recommend any apps or filters for taking the perfect Instagram photo?
It's best to not use pre-made Instagram filters on your artwork, any touching-up should be done in Photoshop before posting. This is good to do even if your drawings are handmade.
Make it Realistic
Take your photos with VSCO and try to tweak the white balance to get the photo to look close to how it looks in real life. Never try to change too much since you want to accurately show your drawings and not capture some dreamy feeling.
Always make sure your photos are sharp and bright. The natural daylight is best light source, so prefer to take pictures around 1:00 pm. If it's dark outside, use several lamps to avoid blurry pictures.
Try these simple tips for your instagram page and you might want end up getting better results fromn your page. Please feel free to share your suggestions and inputs in the comments section below.