0 comments / Posted on by Puneet Gupta

It all started a year back. We pivoted to PosterGuy from My Epoch (renamed Momentify). We had a vague idea of what we wanted to do. No clear plan. No clear path. Just an idea and passion. Along came Karanpreet, Dr. Ismorpheus (Hitesh and Nishika) and Nabarun. 

The story of how we actually started not the idea but the execution is magical even for us. The road itself paved the way. A light guided us. And a hand pushed us. Roaming through streets of Old Delhi and Okhla, we had no idea of any source or logistics solutions. We knocked on every possible door there. Sat in their offices making sense of what they do and how can we leverage them. Many were supportive, many were amazed and many tried to rip us off. It went on for some time.


We got a call from a person who knows a person who knows us. He wanted to meet to discuss his business plans. We met him. He explained his plans. We exchanged notes. We chatted for a long time and he let us know about a magical word. The word was a password to a magical place, now our second home and office. The wizards of the place took us as their apprentice taught us the spells on how to make each product special for the person who orders it. Even today, everything we make is made especially for the person who order's it. This way the product has a part new owner even before it reaches them. 


The second call we got was from Dr. Isomorpheus, his college was organizing their first ever fest. He wanted to launch his notebook and if possible during the fest. We already were mesmerized by the magical powers introduced to us and now we were going to put them to use.  The road and the light were all there. We yet had to start. We needed a little push. No new journey is easy. It is full of dark places and evil forces to hunt you down. Then came the one week deadline (!). We had no experience on how to use spells. The lessons learnt in classrooms and knowledge applied on the battlefield are different. But somehow we managed to pull the rabbit out of the hat in the last moment and gave our journey a jump start i.e. a year before today. Without any website or logo we were there. We officially had started working. 


The journey has been great so far. We learnt many more tricks, found other wizards who believed in our mission. Mayank our design wizard moulded PosterGuy and gave it a life. Ankush, the wizard of light, glowed when the light was most dark, gave us the assurance that the path forward is the right path. Shanky and Amandeep, the wizard warriors helped us explore the uninhabited places. Their expertise to Get Shit Done, made a lot of work easy for us.


It’s a journey on the road less travelled. We met many people. We learnt new things and still learning a lot more on daily basis. We work with many wonderful artists who entrust us with their artwork. It is a beautiful journey and we are enjoying a lot. This journey will continue and we won’t rest a day unless every artist in this country is on our platform and every home has a product designed by one of them and made by us.


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