Working hard together and promoting the entrepreneurial culture, as start ups grow into great organisations, there arises a need to evolve the design culture from what is being done to what should be practised. There is little difference in both, but is very important to understand.
Doing just the designs may be a short term strategy, but promoting a design culture is important to build long term and successful relationships.
It's simple, the health of your company's design culture will be determined with your health practises.
Let's consider the three very important practises to promote a healthy design culture in your organisation.
#1. Promoting a Common Design Language
Does your team has a common design language? Can two designers from your team have positive and useful feedback if they are asked to look at the same design piece? Each and every individual has a different perception and their own style of communicating ideas. But having a common language will help them to collaborate in a better and constructive way!
You language is not limited to words only. It is also about the philosophies, the ideas which represents the mission of the team. You can promote this culture by having more conversations with your team in a formal or an informal set-up. It purely depends on you!
#2. Promoting a Mutual Understanding of Each Others Strengths
As a team, it is very important to identify the strengths of each and every team member and how it can be channelised for a better outcome.
Your team's ability to recognise and distribute the positive know-hows to promote a collective environment which will help you produce great work is an important practise to follow.
Grab the opportunity and the gap to highlight how each team-member is unique in his or her own way and how he is making a difference in the team. Tell him that he is IMPORTANT!
#3. Promoting a Shared Sense of Responsibility
When your work steps into the market, it gets accredited to the team, not the individual who created it. Promoting a shared sense of responsibility within your team will ensure no gaps when your team measures its performance with their personal benchmarks.
To promote this into your organisation, train your team members to be better communicators and preachers.
Culture of an organisation is created out of the things people do as a team. Knowing your organisation's culture will work as a road-map which will give you a better understanding of things you should work upon to ensure that you create a powerful, high performing and happy team.
Cheers! Happy Blogging (: