Marketing isn't just a word to show-off what is working out for you and what is not. Rather you should treat it as a number game. It's all about networking. Artists all around the world rely on self-promotional techniques so that potential employers can find them and offer them an assignment to work on!
But, how you can find out whether you can easily attract an employer or not? Well in that case you have to measure the insights through some tools and software.
Here are some tools to help you out so you can keep a check on your self-marketing campaigns.
#1. Google Analytics
Google analytics is an awesome tool to use for your portfolio website. The set-up is really simple and is not as complex as it sounds. You just have to sign up for a Google account to use this service and need to put the code into your website's code. It's that simple.
It is very important for an artist to have a social presence online. Facebook is growing with a great pace having over 1.4 billion actives per month. You don't want to miss out that exposure, or do you? Create a Facebook page for showcasing your artwork to the world and measure insights. Measure what kind of artwork is fetching the maximum reach for you.
Twitter is however, not as developed as Facebook when it comes to measuring insights but certainly can help you out with providing you with certain data. Sign up for a twitter account and start sharing your artwork to gain some exposure. Gaining exposure demands measuring it too! Start tweeting your work and measure what tweets are fetching maximum impressions and what are not.
It's always important to know what marketing technique you should follow to promote yourself out there. That you can do only through measuring your social media strategy.