Valuable brands keep their stakeholders and advocates excited and motivated through hidden design messages to tell bigger and interesting stories about the brand in a highly visual yet, in a minimalist manner.
Brands like Easter eggs use secret design language in their products as hidden features to draw attention and engagement through their users. Norway passport department is also using this technique to improve the security measures in their new passport designs.
Utilizing design secrets in brand themes can be a strong design statement - the one which is utilised to create some buzz around the brand and act as a catalyst for more to come.
We as humans are attracted to those brands which challenges us to think more intellectually. Take Apple and Napster for an instance. They challenge their user and viewer in an interactive and intellectual way.
When people try to connect the dots, makes them feel special and attracted to a brand which has triggered brand identity with a wider audience.
Below are two tips on how your brands can turn minimal techniques to engage its audiences.