0 comments / Posted on by Akshay Chugh

Pattern design is enjoying a lot of attention these days with a new wave of designers and illustrators fuelling the growing trend for decorated objects, products and homeware.

Mayank Dhawan, Stuti Bajaj, Sonal Gupta and Deepika Prasad are not only some of the finest artists of PosterGuy community but are also full of terrific and useful advice when it comes to designing for specific products.

When we launched Cushion Covers we reached out to them for some amazing advice, & now, with the launch of our new Wall Clocks, they delivered the goods once again. Any artist who is into creating patterns or creates works on them should be able to make the most out of these words of wisdom from our artists.

We're including some of their amazing pattern designs on our products.

1. Designing for products

It is difficult to fit the pattern on each and every product and that is the major challenge artists are facing right now. To actually make the design fit! Not so much for the designs, but if you are into creating patterns with one or two elements - they're fairly easy and straightforward to make.

But, if you want to make your designs look more organic and natural, you'll have to shuffle between elements and keep doing that until everything looks right and in place. However, sometimes it gets frustrating.

The most satisfying thing for a designer is to upload a pattern and see that design communicate with other products as well. We personally like this process because it is interesting and addictive.

Mayank Dhawan says: "I make those designs by keeping the products in mind and how well those designs will interact with it"
Kick-ass Artworks says: "I click through all the product images once the designs are uploaded - technically it's important to check everything is looking right. It's amazing to look how the design is looking on a product."

2. Scaling the designs

We believe it is important to consider scaling the designs. It typically depends on the pattern but it's worth it to think whether scaling will be good enough for a specific product. For example: a pattern might look great on a Cushion and a t-shirt with 100% scaling but might need to be scaled down to fit to an iPhone5/5s case."

Or maybe some other range of products like mugs and fridge magnets. However, in some cases you might need to scale the pattern vertically to fit to a product like mousepad.

3. Maintaining the balance

Another important thing to consider is maintaining a balance. What is the focal point of the design. Are you able to see the design on larger products like cushions and on narrow products like iPhone cases. You might to shuffle around designs to check whether the patterns are looking good on products.

Let us know what do you feel about patterns on products. You can leave a comment in the comment section below to let us know.


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